How do I promote my Channel?
Once you've created your Channel and set your launch date, you can start promoting your Channel.
As you look at ways to effectively market your Channel, you'll want to consider and get clarity on the following:
- Which marketing/advertising platforms you'll use.
- The overall value you're providing to your audience.
- The level of interaction and engagement you're hoping for.
- The type of content you'll be posting, and how frequently (e.g., one or multiple times per week).
Help people find your Channel
The best way to help people find your Channel is to promote and share your unique Channel link (e.g., https://channel.marcopolo.me/-/your-business).
Build your membership
We've seen leaders have great success when they use coupon codes to entice members to join their Channel – for example, adding a percentage discount off the first month of a subscription-based Channel.
Emphasize the benefits of Channels
When you talk about your Channel and the value that you bring as a leader, also talk about the benefits of the Channels platform itself. Here are some key points to hit:
- Simple, straightforward app interface
- More personal than a Facebook group
- Convenient connection, on your own time
- No ads or algorithms means no distractions
- Personal connection through video
Two of our successful Channel leaders, Robin Finn and Jennifer Tyler Lee, created promotional videos for their Channels in which they introduce themselves, highlight member testimonials, and show in-app demos of their Channel interface.
Channels is a video-first platform, so showing, not just telling, is the perfect way to connect with prospective members.